Asistir Case Study

Client: Honduras Government

ASISTIR is the first school system designed to educate boys and girls early on and simultaneously feed their families. The program works through a student ID card that turns public school attendance into food for their homes. Every child receives a card that is used to register class attendance through an electronic system. From then on, for every school attendance this card accumulates money that is used as help to supply food for the family. The money accumulated in the student ID may only be exchanged by each student’s parents at the end of the month only for products of the family basic food basket in the state food banks (BANASUPRO)

Awards

Cannes Lions: ✭ 2018-Shortlist / Direct Lions: Use of technology “ASISTIR” ✭ 2018-Shortlist /Media Lions: Use of technology “ASISTIR” ✭ 2018-Shortlist /Media Lions: Not profit charity “ASISTIR” / Ojo de Iberoamérica: ✭2019 – Shortlist / Media “Hotelbnb” ✭2019 – Shortlist / Brand Experience “Hotelbnb” ✭ 2018- Gold / Creative Data “ASISTIR” ✭ 2018- Silver / Sustainable “ASISTIR” ✭ 2018- Shortlist / Direct “ASISTIR” ✭ 2018- Shortlist / Vest Local Idea “ASISTIR” / Festival de Antigua: ✭ 2019- Bronze / Digital Content “Hotelbnb” ✭ 2018- Gold, Direct Social Responsability ✭ 2018- Silver, Media Social Responsability